"... The larger wisdom tradition also motivates ethical behavior by instilling a concern for one’s reputation or name. (Proverbs 10:7; 22:1; Job 18.17; Ecclesiastes 7.1; Pap. Insinger 2.12; 15.7; 16.9; Instructions of Ankhsheshonq 6:2; 17:26) Ben Sira, too, employs this strategy. At the end of a section on proper speech (Sir 5.9–16), the sage warns against deceit in one’s words, because “you will inherit a bad name, disgrace, and reproach” (Sirach 5.16). Ben Sira also promotes strict control by a father over his daughters, lest she make of him “a byword in the city” (Sirach 42:11). Yet Ben Sira joins even this staple motivator of the wisdom tradition to Jewish piety. In the closing stanza of a section on anxieties and joys in human life (Sirach 40:1 - 41:13), Ben Sira uses the word šēm once in each of the three bicola. He suggests that one’s reputation is even more important than one’s life (Sirach 41:11, 13), and that a “pious name” (šēm ḥesed) will not be cut off (Sirach 41:11) ..."